The Secret To Selling? Using an Agent To Get Your House Noticed
- By Miguel E. Hernandez
- Feb 07, 2025
Learn how a real estate agent can help you sell your home quickly using effective strategies like MLS, social media, and virtual tours.
In a recent survey, the National Association of Realtors (NAR) asked sellers what they most want from a real estate agent. The number one answer was help with marketing their home.
That makes sense. How your agent markets your home can be the difference between whether it stands out or not and whether it grabs the attention of buyers. That’s why it’s so important to work with a local expert agent who knows what they’re doing.
According to the same NAR report, here are some of the most common methods real estate agents use to market homes and how you benefit when your agent uses them effectively (see the chart below):
Listed in the MLS
Real estate agents have access to the Multiple Listing Service (MLS) database. And that’s great for you because having your home in the MLS helps it get more visibility from other agents and buyers. The more people who see it, the more likely it is to sell.
Using a Sign in Front of Your Home
A sign in front of your home might seem simple, but it’s one of the best ways to grab the attention of people who are driving or walking by. And when they do, they’ll help spread the word among friends and family who are looking to buy that there’s a home for sale in the area. It also shows your agent’s contact information, making it easy for interested buyers to reach out.
Holding an Open House
An open house is a great way to create a sense of competition and urgency among buyers, and that can lead to stronger offers. Plus, since you only have to leave once for many buyers to visit, it makes the process easier for you. Additionally, an open house helps your agent get real-time feedback on what buyers like and what they don’t like.
Featuring It on Your Agent’s Website
Having your home on your agent’s website presents it professionally to buyers. And it’s likely that the people visiting your agent’s website are serious and ready to move, so this is a smart way to put it in front of motivated buyers.
Social Media
Posting your home on social media helps get it in front of buyers who might not have seen it with traditional marketing. It also makes it easy for people to share your listing with friends and loved ones.
Offering Virtual Tours
For buyers moving from out of town, virtual tours allow them to visit your home anytime from wherever they are. This helps reach more potential buyers who might not be able to visit your home in person.
Using Video
Video is an excellent way for your agent to showcase some of your home’s key features, like the kitchen, large closets, outdoor entertaining areas, and other important details that may attract buyers.
Sending Emails
Sending information about your home to your agent’s wide database is another way they’ll put it in front of more people. Great agents might even send emails to tease that your home is about to hit the market as a way to build interest and excitement before you officially have an open house.
Here’s the point. Most great agents will write a description of your home for the listing and pair it with high-quality photos. But a great agent will do much more than that.
Not only will they rely on their expertise, but they’ll also put time and effort into ensuring your home impresses buyers and ultimately sells.
In Conclusion
As a seller, working with a creative local real estate agent is a smart way to make sure your home gets the attention of the right buyers. If you’re ready to sell and want to talk about the strategies we can use to sell your home, let’s talk.